We give green entrepreneurs more allure.

Marleen de Hoog
The green sector is special to me because of the passion, innovation and entrepreneurship. With my management and marketing experience at corporates, I help companies bring their vision and story to life. The customer is always the reference point and ultimately every employee is involved.

Lianne van der Kruk
The green sector could use a lick of glamour. I use my experience in communications, media and as an entrepreneur for that purpose. I do this with a passion for language, philosophy and people. I help entrepreneurs formulate and communicate their vision. A pulsating, living story inspires and spurs growth.

Together: Allura Vision Growers
We've known each other since high school, but our professional paths crossed when we worked together on the Seed2Feed conference that Rabobank organized in 2013. Lianne 'did' the content of the conference and Marleen was on the steering committee. We discovered how we could combine substantive depth with professionalism in management and strengthen each other in this way. That is the basis of our collaboration. We improve the quality and progress of our work and help each other grow as professionals. Moreover, working together is much more fun than working alone. As Simon Sinek says: ‘Together is better.’

More about us


More appreciation and allure for green entrepreneurs. We work to improve the recognition of green entrepreneurs by formulating and owning a good story that sticks.


Companies that grow sustainably have an eye for people, their environment and the impact they have on it. We help entrepreneurs engage people and do business together in a meaningful way. 

Groenten en fruit

Core values

  • Professional
  • Personal touch
  • Open and honest
  • Together is better
  • Keep learning