Royal Van Zanten
Back on track
2021 - 2022
We formulated the purpose, the DNA and the story of Royal Van Zanten. A story full of color, that was shaped by the passion of all global employees.
Our clients
Entrepreneurs with allure
We started in 2018 with a focus on clients in the green sector. We help to formulate their corporate identity and communicate that in varying projects. Since then, we have worked for customers in the green sector and beyond.
Allura Method: Formulate, design and express corporate identity
Customers that we have worked for using the Allura Method:
Meijer Potato, Royal Van Zanten, Koppert, Speax, De Vlasschuur.
Learn more: Allura method >>
Allura projects
In addition to working on the corporate identity, and often after doing that, we advise about strategy and work on projects that are related to the identity. When we do that, we always want to realise results that are supported by the organisation. It is our experience that we get a lot done with our approach and expertise.
Some of the projects that we have worked on include:
- Design and facilitation of workshops and sessions in the fields of vision, values and strategy development.
- Development of new visual corporate identity in collaboration with agency(s)
- Design and organisation of events with a powerful content and message.
- Development of corporate video, presentation or website
- Improve and optimize corporate or brand communications
- Coach and support management on presentations and pitches
- Help in spokesmanship / press relations
- Culture change projects based on values
- Support and advise on other means for communications
Clients: Royal Flora Holland, Koppert, East-West Seed, Greentech, Rabobank, Alliantie Schooltuinen, Valto, Koppert Cress, Royal Van Zanten, Gemeente Westland, Talis
Interim
Vigor, energy and decisiveness, expertise and experience, analytical, great network
We bring expertise and experience in strategy, strategic marketing and communications. We offer our help on an interim basis for organisations that need extra expertise or capacity on a temporary basis.
Clients: East-West Seed – Communications Strategist, SHV Energy – Global Communications Officer, Mammoet – Global Marcom Advisor, Port of Rotterdam – Marketing Communications Specialist, Decorum – Marketing manager, Greenery – Corporate Communicatie Manager, Meijer Potato – Communicatie Projectmanager, Woonvisie – Strategisch communicatieadviseur
Royal Van Zanten
Meijer Potato
Identity and internal branding
2020
How do we articulate our story as Meijer Potato and bring our external communication in line, fitting our position as one of the top 5 potato breeders worldwide?
Koppert Online Summit
2020
How can we create internal connections between international colleagues now that we can not travel during the COVID19 Pandemic?
Wie zijn wij?
Marleen de Hoog en Lianne van der Kruk zijn samen Allura Vision Growers. Wij staan voor persoonlijk contact, eerlijke feedback en een strategische, maar vooral ook een praktische aanpak. Wij werken vanuit de Allura methode: de identiteit is de basis (wie ben je en waar sta je voor), daarna volgt internal branding (medewerkers worden ambassadeurs), om vervolgens succesvol te positioneren en te werken aan het imago in de markt.
Met onze jarenlange ervaring in marketing, communicatie en management en onze strategische en soms praktisch filosofische insteek, kunnen we op elk niveau in de organisatie verbinding maken. We begrijpen snel hoe een bedrijf werkt en wat belangrijk is, zowel intern als voor de buitenwereld.
