Connection & interaction during online event

Koppert online summit

Koppert's question

How can we create internal connections between international colleagues now that we can not travel during the COVID19 Pandemic? 

One of Koppert's core values: Building global networks, is under pressure during the covid19 pandemic. Koppert's international networks are very important to connect international colleagues and stay in connection with the global market, with international partners and with challenges in the industry.

Allura approach

Take what cán be done as a starting point
Together with the board and communications department of Koppert, we have designed an online event that took what could be done as it's leaving point, when we could not travel. International employees all worked from home and have more flexible hours. This provides better opportunities to gather at one moment, with a large and international group of people to exchange knowledge and experiences. 

Experience and interaction during the online event
In the design of the event, we did not only focus on the content, but made experience, interaction, connection and fun a big priority. Those elements are essential for connection and are also always a priority in Koppert offline events. 

The Allura Vision Growers vision

  • Engagement occurs when every participant experiences that he or she matters.
  • Experience is about special moments and real stories that touch people. 
  • To achieve mutual connection, everything has to be right. Not only the content, but also the technology and direction. 
  • Good prior coordination and practice contribute to a flawless event, where 'everything is right'. 

Development of interaction and involvement

The Koppert Summit consisted of a thorough substantive programme by in-house specialists on a variety of topics. The connection with participants was established as follows: 

  • We started with a check-in and ended with a check-out for all participants. 
  • Participants were asked for their substantive opinions or input via Mentimeter at many of the presentations. 
  • Participants were visible in the studio and to each other at home. 
  • Participants were active in a group chat about the topics discussed in presentations. 
  • Questions were answered continuously in chat or live by the presenter.
  • Presentations were interactive and varied and evaluated with table guests.
  • There were switches between live presentations, experiential moments and video.   
  • We created an interactive group photo that radiated connection.
  • A personalized farewell programme for two participants with many personal elements touched the participants. A song written especially for them, performed professionally, was a fitting and unique farewell gift.   
  • Management was present and actively involved, underlining the importance of the meeting. 


The Koppert Summit became an event with momentum, a good vibe and a very nice experience for both organization and participants. Although 'live' events will always remain important for Koppert, this turned out to be 'the next best thing', which we really enjoyed with the entire team. 

Eén helder, verbindend verhaal

Elk woord telt in je bedrijfsverhaal. En iedereen moet dat weten. Lees meer over onze belofte. 

Leerkrachten willen schooltuinieren

De Alliantie Schooltuinen wil dat elk kind op de basisschool kan schooltuinieren. Nu heeft minder dan de helft die kans.

Groen in het licht zetten, dat is de kunst

Een compliment voor Daan Roosegaarde, die met lichtrecepten zowel de mooie als de duurzame kant van de landbouw in het licht zet.