“Getting the whole picture right. Then the best of the company really becomes visible.”

Allura Vision Growers

The Allura Method is the basis for developing and rolling out identity in organizations. In the three phases of the Allura Method, we use insights and expertise from many fields of knowledge, from a variety of authors and training programmes. We merge our experience and knowledge to help clients get a clear and true story.

We complement the Allura Method with a customized programme, or by helping organizations develop and formulate purpose, mission, vision, etc. themselves. We customize most workshops to fit the situation and needs of the client, using elements from: 

• Workshop Find your Why

• Workshop IKIGAI

• Workshop Moral Deliberation

• Coaching: Personal vision development
• Coaching
• Customized workshops

1. Good to Great
Author Jim Collins wrote this book based on research at dozens of exceptionally successful companies. We use his insights to contribute to a clear story and its rollout for clients.  
Within Step 1 of the Allura Method, we examine what a company stands for and is going for. We use Collins' ‘hedgehog’ theory as inspiration for this.  

 2. Start with Why
Simon Sinek's ‘start with why’ also remains an important theory. Since he wrote this book, he has published new works continuously, which we read with interest and apply where suitable.  

 In our practice we offer a workshop based on Simon Sinek's insights: Find your WHY - Formulating your own why.  

3. Practical philosophy
Practical philosophy is not about theory but about living in reality. A philosophical approach helps to find answers to 'difficult questions' for which there is not always one truth. How can you best deal with problems? What is important and what is not? What should you focus on, and what not? We use insights and methods from practical philosophy to bring out the real story. 

 Using practical philosophy, we offer a programme focused on Visionary Leadership, for (future) leaders who want to strengthen their own vision by examining and formulating it clearly.  

Practical philosophy also plays a role in a session of Moral Deliberation. In a philosophical conversation we discover together which (core) values are most important within an organization.  

4. Marketing & branding
We have done a lot of training in this area in the past. Nima B, C, Marketing communication, media planning, employer branding, personal branding, etc. We know the laws of marketing. Working with the experts at our clients, we tailor the story to fit the culture, but of course also to fit the market and the future.